FIRST EVER PINTEREST YARD SALE
Krylon was the first brand to use Pinterest’s new buyable pins feature, where we sold all 127 items and donated $1,899 to Charity Wings Art and Craft Center. What’s more, followers on the DIY brand’s priority social platform increased by 400%.
A 690-MILE YARD SALE
The Krylon 127 Yard Sale ran the entire length of the Route 127 corridor, through six states. We traveled all 690 miles in a branded van, buying hidden treasures along the way.
127 OBJECTS MADE NEW
During the course of the sale, our host and transformation team used Krylon spray paint to transform 127 yard sale finds.
All campaign activity, including every stop of the road trip, was housed and updated in real-time on a branded microsite.
Our transformation team traveled in style in a custom-designed Krylon van.